About Nord Insuretech Group

The company

Nord Insuretech Group is a disruptor in the Nordic insurance market with a state of the art technical platform and business model. The company will deliver its services through partners who can then sell various insurance products to end customers in an efficient manner via the company’s digital platform.

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Business Concept

The company’s business concept is to deliver insurance products to partners using an adaptable digital platform. The partners in turn have a large customer or member base where different insurance products are delivered in the relevant channel and customer journey. Nord Insuretech Group will be an intermediary that can deliver both complete digital solutions and white-label solutions where its own platform is at the center – both towards consumers and businesses.

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Customer centric

Cutting edge digital end to end journey built round the customer

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Fast

From onboarding to claims payout, the process is fast, easy and simple. With seamless and integrated end to end solution

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Straight forward

Good coverage, where the terms and conditions are simple to understand

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Competitive

Digital model that enables lower cost, and highly selective targeting and pricing

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Where are we today?

Nord Insuretech Group already has Nordic agreements with different partners – both towards the consumer market and the business market that are being developed and implemented subsequently.

The company will continue to work with new sales to new customers at the same time as the existing agreements have the potential to become large.

Initially, the company starts in Norway as this is the company’s home market. The first customers will be onboarded in Norway, but there are already future plans for rollouts in Sweden and the rest of the Nordic region.

Digital platform

Nord Insuretech Group’s digital platform consists of three main components, where all solutions are cloud-based.

→ Core insurance system
→ Robot solution for onboarding customers
→ Data and analysis platform

All three components deliver modern technology that is efficiently scaled. The standard software is provided by subcontractors and is then adapted and configured according to the Company’s needs.

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Our history, so far

2016
The forerunner of Nord Insuretech Group was established.
2018 Q3
The core system and the digital partner are chosen (Noria), operational model on site. (Subsidiary Prosjekt Duo AS)
2020 Q1
FI approves Hudya's prospectus (for new share issue) and in February the company is listed on the Nasdaq First North Growth Market.
2020 Q1
Nordic distribution agreement with a pan-European distributor signed. (Subsidiary Prosjekt Duo AS)
2020 Q2
The stock was paused trading on June 11, 2020.
2020 Q3
Nord Insuretech takes over Prosjekt Duo AS, preparing for Nordic launch, new board and management.
2020 Q3
Hudya acquires Prosjekt Duo AS in August.
2020 Q4
Prosjekt Duo AS changes its name to Nord Forsikring AS in September/October.
2020 Q4
Børge Leknes is appointed CEO on 23 October.
2020 Q4
Hudya AB changes its name to Nord Insuretech Group AB on 3 December

Management team

Get to know our experienced management team with background from relevant industries, distribution, digitization and partner-based companies - and with the ability to create strong growth.

Børge
Leknes
CEO

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Sofia
Nilsson
CFO, IR/PR

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Morten
Steinsvik
CSO

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Børge
Leknes
CEO
Employed since

Year of appointment as CEO is 2020

Education

Business of Economics, BI Norwegian Business School, Oslo

Other ongoing assignments

President of BLS Holding AS

Previous assignments

President of Vardia Norge AS. President and board member of Insurance Invest AS. Board member Rein Forsikring AS

Holdings in the Company

0 shares directly and 2,817,096 shares indirectly via BLS Holding AS

Sofia
Nilsson
CFO, IR/PR
Employed since

Sofia has been employed as CFO since 2021

Education

MSc in Economics, Stockholm University and Bachelor of Political Science, Swedish National Defense College

Previous assignments

Leading finance positions both as a consultant and employee in roles such as CFO, Head of Accounting, Head of group control, and consolidated accounting manager at major companies such as Epiroc and Länsförsäkringar as well as international startups such as Kinneviksbacked BIMA and SkimSafe

Holdings in the Company

4,802 shares

Morten
Steinsvik
CSO (Chief Sales Officer)
Employed since

Morten has been employed since 2021, Year of appointment as CSO is 2022

Education

Bachelor in marketing and business ​

Previous assignments

CEO and founder of Pronans Forsikring​, CEO Owls Invest​, Head of agents Vardia Forsikring​, Head of sales Nordafor AS , and various roles in insurance industry

Holdings in the Company

2,691,422 shares

Board

Nord Insuretech Group's board members is a broadly composed and competent group with experience from technology, digitization, capitalization, IPO, globalization, communication, leadership, distribution, strategic partnerships, Lean management and consulting.

Jo Arnstad
Jo
Arnstad
Chairman

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Ivar S.
Williksen
Deputy chairman

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Stein Ole Larsen
Stein Ole
Larsen
Board member

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Kim Mikkelsen
Kim
Mikkelsen
Board member

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Ole Morten
Settevik
Board member

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Jo Arnstad
Jo
Arnstad
Chairman of the Board
Relation to the Company and its management

Dependent

Relation to major shareholders

Dependent

Board member since

2020

Education

Master of Science Information Technology, Technische Hochschule Darmstadt

Other ongoing assignments

Acting Chairman of the Board Noria AS, Chairman of the Board Noria Consulting AS and Noria Digital AS

Previous assignments

Chairman of the Board of Epinova, Point Taken AS, Northern Beat, Novanet AS, Nova consulting group. Managing Director Provida ASA

Holdings in the Company

19,852,446 indirectly via Noria Group AS where Jo owns 26% and 3,600,001 shares indirectly via Median Holding AS of which Jo owns 100%.

Ivar S.
Williksen
Deputy Chairman of the Board
Relation to the Company and its management

Dependent

Relation to major shareholders

Independent

Board member since

2019

Education

Maritime Nautical Degree, Trondheim Maritime College, Trondheim

Other ongoing assignments

President and Chairman of the Board of Vikna Holding AS. Chairman of the Board of WinWin Seafood ASA and Viknaslipen AS. Board member of Norsk Fisketransport AS, NTS Shipping AS and NTS Management AS

Previous assignments

President and Chairman of the Board of Vardia Insurance Group ASA, Vardia Forsikring AS, Vardia Agencies AS and Vardia Forsikringsagentur AS. Board member of Midt-Norsk Havbruk AS and Vardia Forsäkring AB

Holdings in the Company

6,617,807 shares indirectly via Vikna Holding AS

Stein Ole Larsen
Stein Ole
Larsen
Board member
Relation to the Company and its management

Independent

Relation to major shareholders

Independent

Board member since

2020

Education

Master of Science Finance and International Marketing from the Norwegian Academy of Commerce

Other ongoing assignments

Founder and CEO of Norexeco

Previous assignments

President of Eika Gruppen, Bank2, Odal Sparebank and Eidsberg Sparebank. Chairman of the Board of Eika Finans and BRAbank. Board member of EnterCard

Holdings in the Company

1,231,417 shares indirectly via Steian Invest

Kim Mikkelsen
Kim
Mikkelsen
Board member
Relation to the Company and its management

Independent

Relation to major shareholders

Independent

Board member since

2020

Education

HD finance from Copenhagen Business School

Other ongoing assignments

Founder of Strategic Investments, Owner of Strategic Capital Aps

Previous assignments

Head of mortage risk at SEB, Director RBS Greenwich Capital, Head of Fixed Income at UBS

Holdings in the Company

32,934,145 shares indirectly via Strategic Investments

Ole Morten
Settevik
Board member
Relation to the Company and its management

Dependent

Relation to major shareholders

Independent

Board member since

2019

Education

B.Sc. Econ and M.Sc. Econ, Copenhagen Business School, Copenhagen

Other ongoing assignments

Working Chairman of the Board No Isolation AS, Oslo

Previous assignments

CEO Advania Norge AS and Bluegarden Norge AS, General Manager for Microsoft Norge AS

Holdings in the Company

1,689,279 shares indirectly via Skaidi